Celebrity iPod Auction Benefits Music Rising

Tonic to Auction off 60+ Autographed iPods from A-List Celebrities from Music, Television, Film and Fashion.

New York, N.Y. (February 12, 2009) Tonic, (www.tonic.com) the leading media and ecommerce site focused on effortless activism and social good, announced today the launch of an exciting and extraordinary auction series. Leading celebrities from the worlds of music, film, television, and fashion have contributed an autographed iPod loaded with their personal playlists to be auctioned off by Tonic, with all proceeds benefiting Music Rising, a campaign founded in 2005 to replace lost or destroyed instruments of musicians in the Gulf Coast Region after the hurricane disasters.

Over sixty celebrities will participate in the auction series including U2’s the Edge, former President Bill Clinton, Donna Karan, Warren Buffett, Christy Turlington, Britney Spears, Michael Stipe, Gwen Stefani, Mariah Carey, Ben Affleck, Ellen DeGeneres, Estelle, Faith Hill, Carrie Underwood, Scarlett Johansson, Pete Wentz, Randy Jackson, Kevin Bacon, Gisele Bundchen, Marc Jacobs, Ed Burns, Samantha Ronson, Nick Lachey, Petra Nemcova, Mandy Moore and many others.

Each celebrity was given a new iPod, which they autographed and pre-loaded with a playlist of ten to twenty of their favorite songs. Beginning February 12th, between one and five separate iPod auctions will launch simultaneously every week on eBay; playlists will be revealed to the public on both tonic.com and eBay when the auctions are launched. To learn more about the series, see the complete list of celebrities and auction calendar, or bid on a current auction, visit www.tonic.com.

“Everyone who has ever wondered what songs their favorite celebrities listen to in their home or on the road won’t have to wonder much longer,” said Pankaj Shah, CEO and Founder of Tonic. “We’ve compiled pre-loaded, autographed iPods from countless iconic celebrities to share with the public. By bidding on an autographed iPod, you’ll be helping to aid in the continued rebirth of the Gulf Coast Region. The Celebrity iPod Auction Series is Tonic’s first major campaign of 2009 to offer consumers an opportunity to create social good and we’re thrilled to rally people behind a great cause.”

About Tonic:

Tonic is the leading media, ecommerce, and community site focused on effortless activism and social good, making it easy for people to do good things every day. Founded by entrepreneur Pankaj Shah, Tonic is supported by a diverse and impressive Board of Creators including: Chris Blackwell, Island Records founder and Rock and Roll Hall of Fame inductee; Peter Buffet, musician and son of legendary investor and businessman Warren Buffett; Donna Karan, fashion designer and philanthropist; Phil Quartararo, music industry executive; Ellen Siminoff, Efficient Frontier Chairwoman; and Whitney Williams, Founder and President of Williamsworks.

About Music Rising:

Music Rising is a campaign launched in 2005 to replace musical instruments lost or destroyed by hurricanes in the Gulf Region. It has since launched a second phase dedicated to the aid of schools and churches. Music Rising was formed by U2’s the Edge, legendary producer Bob Ezrin, Gibson Guitar Chairman and CEO Henry Juszkiewicz. Partners of the campaign represent the most diverse partnership in the entertainment industry and include MusiCares, Guitar Center, Musician’s Friend, Live Nation, Kennedy/Marshall, Ticketmaster, Hard Rock International, VH1, MTV, Real Networks, ABC News Now, The NFL, Rolling Stone, The Mr. Holland’s Opus Foundation, Julien’s Auctions, ACT and the Bush-Clinton Katrina Fund. Music Rising is the recipient of the prestigious 2005 HALO Award for Cause, the 2006 Billboard Humanitarian Award and the 2008 PRISM Award and has been recognized around the world by various media organizations. Music Rising is administered by the Gibson Foundation.